My Inspirational Life: July 2012

Tuesday 17 July 2012

#8 POP-UP?

Seriously, I'm not a book lover. I don't like to read books except some sports and automobile magazine. Well, i hardly remember when is the last time of me holding a book and read it seriously..

Hrmmm..
At the age of 7?
Age of 9?
Or perhaps at the age of 12.. ><

During my childhood, i prefer outdoor activity more than staying in the house holding a book and read. I knew reading is a good habit to gain knowledge but i still found it was way too boring for an outgoing person like me. Haha.

Somehow, I'm having this subject called Creative Thinking & Idea Generation. One of the assignment is create a children storybook and it is covered 50% of coursework for this particular assignment. Efforts are needed badly to get high marks and score as high as I could for this 100% coursework subject..

So far so good for our storybook and we are trying to make the book into an so called 'pop-up' storybook. Pop-up book is often applied to any three-dimensional or movable book. It can make the book looks more lively in 3D and it attracts attention of the readers- children. In my opinion, this 'pop-up' idea is an awesome way to attract the reader of the book and people to buy it cause its really special compare to the others black and white and non-graphics storybooks. Hopefully me and my team are capable of making a successful pop-up storybook.

#7 Thai Health Promotion Foundation- Smoking Kid

Last week, my Corporate & Consumer Advertising tutor asked us to search out some corporate and psa video to present during the next tutorial class. While thanks to my group member Tony, he actually founded a meaningful and sort of creative PSA video through the web.

The ad from Ogilvy & Mather Bangkok, created for the Thai Health Promotion Foundation, created buzz at the Cannes Lions International Festival of Creativity this week and has since gone viral. The PSA captures a street campaign in which cute kids walk up to adult smokers, pull out cigarettes and ask for a light. After every adult refuses and they lectures the child on the dangers of smoking. So on, the kids hands them folded-up notes that read, "You worry about me. But why not about yourself?" And a number for the Thai Health Promotion Foundation's hotline is inside to let the person who are interested to quit smoking seek for help or information.

According to the agency, phone calls from smokers went up 40 per cent in the wake of the campaign. It proved that this is an effective and successful PSA video in Thailand. This idea of using children as a weapon to deliver message to the adults is really creative and it influenced me that everything is possible and we don't really need to just thinking in a box. Somehow, i really thinks that CREATIVE, is what we really needed so badly in the society.

This is the video that i mentioned:

Reference:
Retrieved 17 July, 2012
from: http://www.youtube.com/watch?v=-u-rhnV4l08

Tuesday 3 July 2012

#6 DIY?

Do it yourself (DIY) is a term used to describe building, modifying, or repairing of something without the aid of experts or professionals. In recent years, the term DIY has taken on a broader meaning that covers a wide range of skill sets. In this context, DIY is related to the Arts and Crafts movement, in that it offers an alternative to modern consumer culture's emphasis on relying on others to satisfy needs.

Recently, i saw lot's of my friends shared some DIY sports shoes on Facebook and it seem a an art work that shows a lot of creative and stylish ideas, most of them very easy to do. Moreover, we don't have to pay a lot of money for new shoes when you can spend almost nothing by recycling old shoes or buying cheap ones to customize. So why not?

It is a really creative way to save up some money for the a new shoe, this idea turns my mind around to make a DIY shoes for myself instead of spending RM300 over for a new one. Hopefully, i'll be able to create out a low cost DIY shoes for myself in few months time. :)