#7 Thai Health Promotion Foundation- Smoking Kid

Last week, my Corporate & Consumer Advertising tutor asked us to search out some corporate and psa video to present during the next tutorial class. While thanks to my group member Tony, he actually founded a meaningful and sort of creative PSA video through the web. 

The ad from Ogilvy & Mather Bangkok, created for the Thai Health Promotion Foundation, created buzz at the Cannes Lions International Festival of Creativity this week and has since gone viral.  The PSA captures a street campaign in which cute kids walk up to adult smokers, pull out cigarettes and ask for a light. After every adult refuses  and they lectures the child on the dangers of smoking. So on, the kids hands them folded-up notes that read, "You worry about me. But why not about yourself?"  And a number for the Thai Health Promotion Foundation's hotline is inside to let the person who are interested to quit smoking   seek for help or information.  

According to the agency, phone calls from smokers went up 40 per cent in the wake of the campaign. It proved that this is an effective and successful PSA video in Thailand. This idea of using children as a weapon to deliver message to the adults is really creative and it influenced me that everything is possible and we don't really need to just thinking in a box. Somehow, i really thinks that CREATIVE, is what we really needed so badly in the society. 

This is the video that i mentioned: 

Reference:
Retrieved 17 July, 2012
from: http://www.youtube.com/watch?v=-u-rhnV4l08