#11 Flash Mob

A flash mob is a group of people who assemble suddenly in a place, perform an unusual and seemingly pointless act for a brief time, then disperse, often for the purposes of entertainment, satire, and artistic expression. 

The term, coined in 2003, is generally not applied to events and performances organized for the purposes of politics (such as protests), commercial advertisement, publicity stunts that involve public relation firms, or paid professionals. In these cases of a planned purpose for the social activity in question, the term smart mobs is often applied instead.

Example of oldies of flashmob  

Have you ever heard of a movie named 'Step Up Revolution'?  It is an American 3D dance film produced by Step Up 3D director Jon M. Chu and directed by Scott Speer. The plot of the movie is  a daughter of a wealthy businessman, Emily, arrives in Miami with aspirations of becoming a professional contemporary dancer. However, she soon falls in love with Sean, a young man who leads a dance crew in elaborate, cutting-edge flash mobs. The crew, called the MOB, strives to win a contest on Youtube for most hits for a major sponsorship opportunity, but Emily's father threatens to destroy the MOB's historic neighborhood and the entire community and build a large hotel, in the process displacing thousands of people. Emily bands together with Sean and the MOB to turn their performance art into protest art or risk losing their homes and jobs due to Emily's father's project.They succeed in making Bill Anderson not break their area thus saving their crew and the neighourhood.

In this movie, it shown how the flash mob played a role of 'protest' and directly telling the developers that their homeland is not for sale. 

What does this relates to creative? For me, it is an creative way to show your protest compare to the actual way of protest like grouping a group of people shouting and holding some written board on the street. Indirectly taught us that, we can solve our problem by using others creative way and not necessarily have to stick with the old solution that are not that effective.  

References: 
Retrieved on 21 August 2012,
from: http://en.wikipedia.org/wiki/Flash_mob

Retrieved on 21 August 2012,
from: http://en.wikipedia.org/wiki/Step_Up_Revolution

Retrieved on 21 August 2012,
from: http://upload.wikimedia.org/wikipedia/en/c/ca/Step_up_revolution_poster.jpg