#12 Creative Advertising

Advertising is a form of communication used to encourage or persuade an audience such as viewers, readers or listeners; sometimes a specific group of people to continue or take some new action. 
Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful.

What makes a advertisement successful? 

CREATIVITY!

Creativity is needed badly in advertising field because an creative idea contain the power to attract peoples and enable the audience to store an impression in their mind. These creative advertising has influenced and opens up my mind about "You don't have to be awesome to allow people to remember you, but creativity has the power to allow you to impress people."


References:
Retrieved on 24 August 2012,
from: https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRTYCaDMDn6UCtY7nsVCADJ-uVfqXStxsjrYrOcqaz3WXeLdfvWwYn3G-BFju3Kz1RBOjMnla3qrnEyD-j6yvywP4QuYc-YTvCUeFsSQi6SKKJQXfEY5hKaN1f5SSUE0i_nL3JKr03z9_Q/s1600/1.jpg

Retrieved on 24 August 2012,
from: http://media02.hongkiat.com/creative-ads/sprite-ice-blue.jpg

Retrieved on 24 August 2012,
from: https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiMCtCWHUvj5GnrMz6yFlDN_famk1-g1WncDHCVosizwHc5_PKSdO5UomSWNEQb3DJiWvZP3KTTlqQIdaFdSy8p6eMPgWBrVmQfm5LeYfL1IIDBNzqvEhDIwStGnUIxiSmIf5gjkyNZAmo/s1600/Creative+advertisements+10.jpg

Retrieved on 24 August 2012,
from: http://www.itsnotbadatall.com/i/funpic/Creative_Advertising.jpg